3min chapter

Marketing Against The Grain cover image

Why free stuff makes us crazy

Marketing Against The Grain

CHAPTER

The Effects of Free Stuff on Consumer Behavior

Zachary Crockett: Free stuff makes us do very strange things. Mark Dent: When something becomes free, it's like all bets are off. The Hustle Daily Show takes a look at how getting stuff for free effects consumer behavior. We're going to focus on three wildly different areas - grocery store samples, free shipping and online content.

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