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Donald Miller: How To Make Your First Million, 6 Steps To Grow Your Small Business in 2023 | Entrepreneurship | E214

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

CHAPTER

How to Sell More Effectively

Listen to episode 120, which I'm going to replay on this podcast, me and Donald cover the seven-step story brand framework in detail. In step three, you have to make the customers a hero during the sales pitch. You want to remove the cognitive dissonance by giving people baby steps. Step four is actually to paint the negative stakes. And then finally, step six, ask for the sale.

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