How to Use Chat GPT to Increase Revenue

The old levers of the media business aren't working. This is a time of existential change in many parts of the media business. This week, Troy and Brian consider the divergent paths taken by The New York Times and CNN. The times has successfully reoriented its business to the DTC lane, after a near-death experience during the Financial Crisis. CNN, on the other hand, never faced such dire straits. Thanks to the insulation of the cable model, with carriage fees paid no matter the rating, CNN could put off such profound shifts. But as the old saying goes, if you're uncomfortable with change, you're going to like irrelevance even less. CNN is still a cash generator, producing a reported $750 million in profits last year, but the cable model that underpins its business is crumbling. What path should it take?

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