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Context Creates Value and Contrast Creates Context
It's a question of sequencing things in terms of figuring out what what are the right set of features to launch now too many people want to load everything in and they think every feature is equally important. I would say context creates value and contrast creates meaning you're basically the author one of the core architects of jobs to be done framework does it feel like the core skill to being a practitioner is interviewing customers all the time but it feels that when you come in as a consultant you're not interviewing dozens of customers every time do you feel like it's more about the mindset than about the research skills?