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Spencer Haws talks about his pivot from niche sites to SaaS on EP15 of TWIDM

This Week in Digital Marketing

CHAPTER

The Longtail Pro

It was like a three X annual multiple, whatever that is. So I sold it for 450,000. The site itself was making a couple thousand dollars a month just in its own sort of affiliate revenue. You know, any article that was about 10 pillows, I would drive that traffic to my own listings as well. But I did not sell directly on the site, all the sales happened on Amazon.

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