Innovative Evolution of Drive-Thru Systems at In-N-Out Burger

Exploring the pioneering spirit of American culture in creating a car-centric society and the challenges faced in introducing convenient fast food on the go, particularly focusing on In-N-Out Burger's innovative two-way speaker system at drive-thrus. The chapter discusses the initial customer confusion, unique challenges like speaker security, and the eventual adoption of intercom systems by competitors, highlighting the cultural significance of drive-throughs in shaping American car culture.