Terrible Advice New Copywriters Get All the Time (Episode 165)
Build Your Copywriting Business
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The Importance of Specificity in Copywriting
The chapter discusses the significance of being specific in copywriting, as it makes the message more relatable and universal. It also addresses the misconception that new copywriters need to work for free to gain experience, explaining how this devalues their skills and impacts future payment. The speakers emphasize the need to value experience and skills, and to avoid working for free, even without any clients.
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Transcript
