How to Launch a Product Too Late

If you’re Steve Jobs, you can wait for your product to be perfect. For the rest of us, If you’re not embarrassed by your first product release, you’ve released it too late. Imperfect is perfect. Why? Because your assumptions about what people want are never exactly right. Most entrepreneurs create great products through a tight feedback loop with real customers using a real product. So don’t fear imperfections; they won’t make or break your company. What will make or break you is speed. And no one knows this better than Facebook’s Mark Zuckerberg. He shares the origin story of his mantra “move fast and break things” and how this ethos applied as Facebook evolved from student project to tech giant.

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