In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.
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Best Moments:
(01:08) Work question about using industry myths as marketing content
(01:35) Introduction to “stealth controversy” as an effective marketing tactic
(02:26) Definition of stealth controversy and how to implement it
(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts
(03:55) B2B examples of stealth controversy in action
(04:36) Consumer‑marketing examples of stealth controversy
(05:00) Why stealth controversy works so well
(07:09) Ridiculous question: favorite singing‑competition show
(07:53) Jay’s pick—American Idol over The Voice
(08:08) Why Idol turns contestants into legit stars
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