How to Find a Corporate Explorer

How do you find a Corporate explorer? And once you've found them, what do you need to put in place to enable them to innovate? I think the thing, Bernard, that really works is you've got to start by making sure you've got an invitation. Is there an invitation to the Corporate explorer to step forward? Or do they have to battle their way and eventually give up? That's to be fair, most do. So is there an invitation? And that invitation could be by way of having a strategic intent or ambition that says, we're interested in exploring into new market areas. But the real secret comes is what you do next. Do you expect them to just sort