Streaming’s Parallel Universe
Music Tectonics
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Empowering Emerging Artists: The AudioMac Approach
This chapter explores the origins and mission of AudioMac, a music streaming platform dedicated to supporting emerging artists with free tools and a community-driven approach. It discusses the unique features, such as human curation and innovative content strategies, that enhance user experience and foster engagement. By prioritizing artist empowerment over traditional models, AudioMac creates a vibrant space for music discovery, especially among younger, multicultural audiences.
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