
Sven Smit - Strategy Beyond the Hockey Stick
The Innovation Show
00:00
The Importance of Leadership on Board
Leadership needs to be on board, says Sven Zuckerman. "If your resources are not liquid before you do strategy, the strategy will never come," he adds. If a company can move freely 5% of resources around every year, it's more efficient than one that operates at 10%. But if they don't have money for efficiency innovation or some IT project, there is no change in business as usual.
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