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Sven Smit - Strategy Beyond the Hockey Stick

The Innovation Show

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The Importance of Leadership on Board

Leadership needs to be on board, says Sven Zuckerman. "If your resources are not liquid before you do strategy, the strategy will never come," he adds. If a company can move freely 5% of resources around every year, it's more efficient than one that operates at 10%. But if they don't have money for efficiency innovation or some IT project, there is no change in business as usual.

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