Navigating the Ad Tech Landscape

This chapter explores the monopolistic practices in the advertising technology sector, particularly the complex relationships between Google Ads and competitors. It highlights the challenges in market definitions amid a significant trial involving the DOJ and Google, focusing on the implications of these definitions on competition. Additionally, it offers insights into the experience of serving as an expert witness in a U.S. legal trial, emphasizing cross-cultural dynamics and the intricacies of legal proceedings.