How to Decide Whether to Use Remarketing on YouTube

It depends on the length of the sale cycle, whether lead gen youtube remarketing is worth it or not. Longer sales cycles also equate to higher CAC. For example, this client that I was sharing with you all here, they have a annual value of a customer for $440. They're getting $400 a year from these people, but it's costing me $100 to bring them a new customer essentially because all of these are cold traffic only except for this one.

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Is YouTube remarketing better for lead generation or eCommerce? Watch this video to learn John's answer!

YouTube remarketing is a powerful tool; John even prefers it over the other remarketing campaigns. If built correctly, it can ensure the rest of your campaigns are working and slash the cost of each lead—sometimes in half.

But you need to know if you should apply it to your campaigns in the first place. So watch this video now.

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