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ASDSN | Andrew Covato on the latest on ad measurement and takeaways from Possible

ADSN

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Navigating AI in Advertising: Opportunities and Cautions

This chapter explores the role of AI and automation in advertising, focusing on the importance of measuring the effectiveness of creative AI strategies. It highlights the benefits of streamlined workflows while addressing the challenges and limitations of using AI-driven synthetic data for accurate performance assessments.

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