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Seth Godin is a best selling author, entrepreneur and public speaker. Seth has wrote over 20 best selling books around the world. On this episode, James and Seth, talk about his new book  "The Practice: Shipping Creative work" and what goes into "The Practice." In many ways, Seth is an antidote for all the messages you hear about short term success, he believes more in the long-term "process" or practice including all failures. Seth also speaks about the role of storytelling, the stories we tell ourselves and the relationship with those stories and our behavior. To end the episode, James and Seth speak about doing the work out of generosity.  

Where to find Seth Godin:
https://www.seths.blog/
https://www.sethgodin.com/
https://www.twitter.com/thisissethsblog
https://www.instagram.com/sethgodin/

His most recent book: https://www.amazon.com/Practice-Shipping-Creative-Work/dp/0593328973

00:00 Intro
05:09 The Practice
6:52 Failures correlation with creativity  
13:49 Silicon Valley Ecosystem  
20:53 Authenticity is useless
27:20 Beginners Missteps
34:37 Storytelling
37:29 You’re artist when you tell yourself you are
40:41 Seth’s Workshop
46:30 Generosity  

Hit the show hotline and leave a question or comment for the show at 424-272-6640, email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline   Support Our Sponsors Magic Mind https://magicmind.coNetSuite by Oracle https://netsuite.com/BTL

About your host, James:  James Beshara is a founder, investor, advisor, author, podcaster, and encourager based in Los Angeles, California. James has created startups for the last 12 years, selling one (Tilt, acquired by Airbnb), and invested in a few multi-billion dollar startups to date. He has spoken at places such as Y-Combinator, Harvard Business School, Stanford University, TechCrunch Disrupt, and has been featured in outlets like the New York Times, the Wall Street Journal, Fortune Magazine, and Time Magazine. He’s been featured in Forbes, Time, and Inc Magazine’s “30 Under 30” lists and advises startups all around the world. All of this is his “above the line” version of his background. Hear the other 90% of the story in the intro episode of Below The Line.  

“Below the Line with James Beshara" is brought to you by Another Podcast Network.