Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
00:00
The Rise of Third-Party Cookies
The publishers are, I think without sign, they're a bit victim of a system where they are data providers to a layer of companies who then do all sorts of things with data. The end game is the same because it's not the DPA's who are enforcing privacy, it's the browsers. So there's value and there's absolutely all reasons to say third-party cookies need to be turned off today. You cannot let this tracking technologies run wild and controlled. That's bad for privacy. But if you shut everything off, that's horrible for competition and ultimately horrible for publishers.
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