Designers and stakeholders today can be a bit too nonchalant about research in the design process. If you plan to design for a product for a certain target audience, that should definitely consider traveling to that part of the world. I often wonder why product owners and UX professionals start designing for a demographic before living the problem. It seems really obvious, but it really is an upbringing culture, differences, personal experiences which contribute to what we do.
Ling Lim inspires us to be relentless in our pursuit of the person we want to become. She teaches us to create products that connect with our users and their lives by becoming them as much as possible. She challenges us to not sacrifice the sentimental quality of a product when we design for it […]