A primer on lead gen businesses from Jaime Arias, who bought a 14-year-old biz that generates online leads for dentists.
Topics in Jaime's interview:
- Choosing self-funded over a traditional search fund
- Buying tiny sites on Flippa
- The opportunity with "old" internet businesses
- 3 types of sellers on Flippa
- Using BuiltWith to generate proprietary outreach list
- About Patients4you
- Lowering acquisition targets from $750k - $1m cash flow to $200k - $400k
- "Rank & Rent" model for local lead gen
- What are you really buying with a lead gen business?
- Lead brokers
- SEO vs. PPC for lead gen
- Isn't Google Ads too competitive already for local lead gen?
- Getting comfortable with Google algorithm risk
- Why Patients4you is an agency more than a lead gen website
- Deal terms
- Using BizBuySell for digital businesses
- Centurica
- How he's growing Patients4you
- Slow feedback loop of local lead gen businesses
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