In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.
The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.
Today we discussed:
- [01:02] Who is Nick Bennett?
- [01:40] Defining Influencer Marketing in B2B vs B2C
- [03:51] Best Practices for B2B Marketing and Influencer Integration
- [06:48] Challenges and Misconceptions in B2B Influencer Marketing
- [08:48] Successful Product Launch with Influencer Program
- [11:34] Effectiveness and Authenticity in Influencer Partnerships
- [15:23] Navigating Global Influencer Marketing
- [18:47] Niche Focus and Controversial Content for Engagement
More About Nick Bennett
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