Isn't the Experience Worse Than on Native?

There's just a lot more internet consumption happening this way and like the way that developers are building things is not in line with the way consumers are increasingly consuming things. In web browsers we have like so many incredible features which we just don't get on native. If I were to give you a URL to Instagram you can open that and it will take you right into the content you want to go on Instagram. These are important paradigms that on web you get by default and on native only the biggest companies in the world get them. But then the majority of native apps do not so like URLs and deep linking.