How to Win podcast with Peep Laja cover image

Identifying your company's leverage with SmartAsset's Brian Bourque

How to Win podcast with Peep Laja

CHAPTER

Pattern Interrupt - The Only Winning Strategy

There has to be an element of novelty to get people's attention. If you have novelty without value, then you're just going to waste your money. New innovating marketing ideas that are different have a better chance of getting attention and tend to work better. Once you find a thing, double down on it, do more of it, exploit it while it works. By the time your thing gets copied and adopted by others, you're already milking your next thing.

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