How to Build Digital PR Links to a Client's Website

Welcome back to another episode of the Niche Pursuits News Podcast with Spencer and co-host Jared Bauman, of 201 Creative.

This week they talk about the latest problems for Google, their side hustles, and some very strange niche sites. You won’t want to miss this one!

They kick off this episode by talking about how Google employees recently expressed their dissatisfaction with search results after the Reddit blackout.

In response, Google CEO Sundar Pichai acknowledged the issue and introduced a new feature called "perspectives" to address it, a move that shows that Google is trying to balance AI-generated content with human perspectives. 

Jared and Spencer discussed how bloggers who provide unique human perspectives and hands-on experiences can benefit from this change, highlighting the importance of honesty, expertise, and authenticity in search results.

Spencer also shared his thoughts about Google’s plans with its search generative experience, as it's clear that people want well-researched human reviews in the search results. Also, the fact that the Reddit debacle has got Google’s attention is great news for content creators and bloggers.

Jared and Spencer then talked about more bad news for Google. 

Google is getting in hot water on YouTube and across the web as they haven’t been complying with the agreed characteristics of the ads they display on websites. This is relevant for content creators and niche site owners as they often have ads displayed through Ezoic, Mediavine, or AdThrive. 

Tons of companies, large and small, have been paying for video ads and Google has been charging them but hasn’t been complying with the agreed characteristics of the ads and hasn't been transparent or accurate in how the videos are being displayed.

The big question that Spencer and Jared ask is how this affects us as website owners and content creators. Listen in to hear more about their thoughts on this topic.

Then Spencer shared some reviews of the podcast on Apple Podcasts Reviews and asks people to leave a review and he will read your name and website on their next podcast episode.

In the Shiny Object Syndrome portion of the podcast, Spencer begins by talking about his new WordPress plugin, Rank Logic, which is now available. He talks about the challenges behind creating a plugin and preparing for the launch. Rank Logic offers users a better way to track their SEO performance.

Jared talked about his side hustle using the Amazon Influencer Program, of which he has officially been a member for 30 days. He was happy to report that he broke the $1000 mark in his first month, a trend that will likely continue even if he doesn’t keep uploading videos. He also talks about his daily earnings and the possibilities of growing his income even further.

In the Weird Niche Site portion, Jared goes first and talks about Hire Goats, a site that lets you rent goats and have them come and manicure your property.

The site was created in 2017 and has a DR of 26 although it’s only ranking for 260 keywords. The 7-page site does, however, rank number one for all keywords related to renting goats, and although it’s a very glitchy experience and it’s a directory website, it’s very possible that they’re earning some money from it.

When the hosts click around, they see that the goat landscaping website links to HireSheep.com. It’s a whole world of possibilities!

Then Spencer talks about his weird niche site, Random Word Generator which, as the name suggests, lets you generate random words, numbers, and phrases with certain characteristics. It’s monetized with ads and gets 1.3 million organic visitors per month from Google and potentially 3 of 4 million visitors per month in total. 

It has a DR of 72 and has really capitalized on all kinds of random generators, from dinner ideas to Bible verses, and could be earning at least $50k per month. As Jared and Spencer dig a little deeper, it looks like the creator has a whole network of successful sites.

This conversation and Spencer and Jared’s ideas are sure to get the creative juices flowing, so don’t miss this episode!

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