Outbound Kitchen - B2B Sales Podcast cover image

OK20: From 0 to 2,300 Meetings: Building an Outbound Sales Machine - Matt Roberts, Head of Sales Development at Mosaic (acquired by HiBob)

Outbound Kitchen - B2B Sales Podcast

00:00

Building a Focused Sales Strategy

This chapter explores the speaker's journey in defining their Ideal Customer Profile (ICP) and refining sales strategies through data analysis and customer engagement. It emphasizes the importance of hiring the right talent, onboarding processes, and maintaining updated documentation to foster a successful sales team. Additionally, the discussion highlights the need for flexibility and continuous improvement in sales methodologies, particularly during early-stage company growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app