This episode is about the smarter lunch rooms programme. One of the central studies that becomes the basis of this entire programme. Researches recruited 208 students at seven elementary schools as part of their regular lunch menu. These students were already allowed to take an apple, a cookie or both in addition to their main dish. But when researchersu an elmo sticker on the apple, more than a third shows it. So it's like perfect brian bait, right? It's cheap, it's easy. We will come back to them really, really yes.