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THINK AGAIN: Adam Grant on the Power of Changing Your Mind

The Next Big Idea

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Do What I Say, Not What I Do?

Adam Sobel: If you can get the Red Sox and the Yankees fans to get along, anything is possible in our marriages. Sobel: I worked on this set of experiments with one of our doctoral students,. We found a bunch of approaches that didn't work. What was effective was getting people to imagine how they themselves could have ended up rooting for the rival team.

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