#320 How To Improve Your Demand Generation Results Today
Breaking B2B - B2B Marketing & Demand Generation Podcast
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The Importance of a Company Culture Page
Some of the most traffic you'll ever get to your website is on your careers page and your about page. You have to make sure that it like satisfies the right audiences, but not lose sight of who it's far. I was at a company where I had to go to the HR team and say that person on the about us page hasn't worked here in like a year and a half. Like there's nothing authentic about that page whatsoever. People underestimate how important liking the company and wanting to buy from that company will be for them.
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