A Closer Look at Netflix's Co-CEO and His Strategic Vision

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This chapter delves into the profile of Greg Peters, highlighting his unique skillset, strategic initiatives, and his influence on Netflix's growth. It explores his approach to challenges like password sharing and his successful strategies that convinced Reed Hastings of his leadership abilities.

Netflix is the biggest paid subscription streaming service in the world. But two years ago, its dominance was in question after it reported its first subscriber decline in over a decade. So the company did something radical: it cracked down on password sharing. The man behind the move? Well, he’s now one of the most powerful people in Hollywood.

Meet Greg Peters, the co-CEO of Netflix. Bloomberg’s Lucas Shaw recently sat down with Peters for his first major print profile. He tells host David Gura about Peters’ bold plan to transform Netflix and the way all of us watch everything from TV shows to sports.

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