The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
Sweathead, A Strategy Podcast
00:00
Is the Agency World Lagging Behind?
The agency world is slightly ahead, but they kind of should be. We are the ones who I think we're supposed to have a pulse on the market from consumer standpoint. And oftentimes just from my experience, when it's DE and I related, it doesn't take priority for them. It takes two to tango though, right? You need to have that person in house or at that brand that is going to support that work.
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