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The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
The Importance of Innovation
I think innovation is a huge part of our DNA as a brand. We do want to be that brand that is pushing the boundaries when it comes to innovative formats and bringing in innovative formats to market. So we're working on a bunch of different innovations across the category. And, you know, we're excited to weirdly, the effort involved may actually contribute to the perceived efficacy or labor illusion.
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