Managing Non-Futures Categories

In this episode of Strong Source – The Commodity Podcast, we sit down with Kendra Rhodes, Director of Global Risk Management, Market Insights, and Communications at General Mills, to explore how FMCG companies navigate extreme market volatility. Kendra shares insights on balancing procurement strategy with risk management, the shift from complex derivatives to simpler hedging approaches, and the critical role of data and agility in decision-making.