Marketing Book Podcast Episode 76

Jonah berger: I often get my best ideas not by reading just marketing books, but by reading broader psychology books, or ology books, or anthropology books. And so i think by reading some things outside our comfort on, we become deeperand richer individuals. Jonah's web site includes a bunch of free sources that your listeners can down load. Visit marketing book podcast dot com for links to all the things we talked about in this interview and access to free marketing guides for my agency.