I'd spend a lot of time talking to financial advisors at least in the US and what I say to them they're a common question is well how is AI going to displace us. My Wall Street is trying to do that but in a kind of packaged for you know anybody can access basis. Do you think that more personalization is like the direction of travel for the business? We have a good read on about five million of the people who've engaged with our products we understand what motivates them, he says.

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