
#345: Storytelling and the 5-Step Perpetual Innovation Process
Business of Story
 00:00 
The Five Step Process to Innovate
The world's most innovative thinkers and increative thinkers also are highly, highly observant people. They noticed things that other people miss. And we start to realize there is so much all around us all the time that we completely ignore. The connection between observing and distilling what you observed into patterns is something that really happens once our brain relaxes.
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