There's so much more to a podcast interview than just the forty five minutes that you hear. Sometimes it may have taken years to get that guest to say yes, or to finally nail down a time where you guys were in the same room and record show. So there's also that benefit to the people that are featured. And speaking of the interviews that get put in that book, think of the p r that the guests then got in tools of titans. When you're on that book that's now being promoted alongside all those other titans. That's helping your brand too.

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