2min chapter

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Ep4: The Power of Customer Storytelling; w/ Sam Shepler, founder & CEO, TestimonialHero — Product Market Fit podcast

Product Market Fit

CHAPTER

What's the North Star Metric for LTV?

When it comes to reaching the customer, giving them channels to convert and building that path to increasing life and value, that always remains the same. I think one thing that can be different is in services, we don't have the option to give people a free trial, right? And that's a nice option even with software that has a significant cost to it. They can still do a POC or some sort of trial or test drive or there's being able to demo things. It definitely can be more challenging.

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