The History of Sega

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Sega Sammy was and is a Pachinko machine manufacturer and operator in Japan. Sega no longer can continue in the hardware business on any front, so what do they become? Well, they become a games publisher. And that's great. They make mobile games. But unlike cutting edge technology in the arcade video game business, there is nothing defensible about this. It's a one-time cash grab.

Sega and the Genesis was THE underdog story of the early 90’s. In a single console generation, Sega went from ~zero to 50% US market share and dethroned Nintendo’s seemingly invincible global monopoly. But — somehow — it all then died. Two console generations later Sega was out of the hardware game entirely, and the company was sold off for pieces to a pachinko manufacturer. How on earth did this happen??

Today we’re launching Acquired Shorts in order to tell this story and others like it: side tales from the “Acquired Cinematic Universe” that are too brief for a full episode, but too good to leave in the vault. We’d love to hear your thoughts on the format (and this episode). Please send us your feedback in Slack, email or Twitter!

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