This chapter delves into the authors' journey to financial success at a young age, emphasizing the importance of branding and customer loyalty. Using examples from iconic companies like Yeti, Harley, and Apple, they highlight how strong branding enables higher premium pricing and customer retention.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
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