The Books & Podcasts That Marketers Love | Original Research
B2B Growth
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The Best Podcasts Aren't the Most Popular
The first time I set out on doing this thing of reading all the books on the topic my read a lot in general. Some of the best books written on a topic are not the most popular ones they're literally the ones that nobody knows about now. When I was thinking about podcasts specifically one of the things that I started like the gears that was turning in my head is around how we think about the big fish we get on our shows so this is more on the podcasting side not on the book side obviously.
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