How to Increase Revenue on Amazon With External Traffic

Dr. Travis: If you have not started external traffic, it's been talked about for the last two years and you really need to focus on it because it makes such a big difference for your brand. When we were acquired by our parent company, they turned off our external traffic channels, our revenue dropped by 30% on Amazon as a result of dropping our external traffic. So external traffic is going to convert lower. It's going to cost more. The ROAS is going to be a lot lower. But that external traffic creates just a lot more magic on your listing that increases your sales, increases your rank, increases your keyword ranks. And if you're not taking advantage of that right