9min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Brex CEO Pedro Franceschi on What Brex Needs to do to be a Public Company | Brex vs Ramp: Who Wins and How Does it Play Out | Battling Founder Mental Health and The Importance of Secondaries for Founders

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Shifting Paradigms in Product Marketing

This chapter explores the evolution of product marketing strategies, contrasting saving-driven narratives with value-driven approaches for finance teams. It emphasizes the importance of branding, storytelling, and cohesive organizational efforts in crafting impactful narratives that resonate with customers while enhancing product quality.

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