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Do This If Your App Retention Sucks

App Marketing by App Masters

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Read Later, Read It Only Later?

The quality of content discovery is something that weare all already blind to. If you test a feature and that feature is not alined with where you brought the users from, then it doesn't matter what the experiment is. Users will just have different expectations. And they might live becau syou kind of a did something that different an what they thought. Every change you do kind of reset the whole butt, the whole funnel.

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