Is It Gonna Be a Fun Moment?

i think this was the issue when they were originally branding their service, when they came out. They re were going to go with a paramount plus, which everybody was kind of like, well, of course, what else would they do? Right? Thisis we talked about this in the show. It's like, branding is such a hard thing to get. And by re branding the company is paramount, i'm assuming that they're just trying to make that branding really stick.