Attentive: Kasey Hickey on ruthless prioritization
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The Power of Brand Identity in Project Management
This chapter explores the significance of prioritization in project management while highlighting the crucial role of brand identity in differentiating companies. It discusses how a cohesive brand extends beyond design and messaging to encompass all interactions and experiences that shape customer perceptions. The conversation emphasizes the need for brands to be intentional and memorable in a competitive landscape, particularly in the tech industry, as well as the evolving impact of AI on branding strategies.
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