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3min chapter
Group Think
Hidden Brain
Group Identities Are More Than a Source of Connection
Psychologist j has discovered that our group identities are more than a source of connection. They tell us what we should care about. For canada, maple syrup is one of the big ones. We literally have the maple leaf on our national flag. It takes maple ser pretty seriously. Companies that are smart about group identity can sometimes use this to spur sales.
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