Omnicom's Jonathan Nelson on Agencies & AI
People vs Algorithms
Exploring Challenges in Advertising, Crypto, and Consumer Empowerment
Exploring the complexities of utilizing crypto in advertising on a large scale, touching on ethics, safety, and intellectual property issues. The chapter also delves into the impact of technology on advertising efficiency and consumer empowerment, highlighting the evolving roles of advertising agencies amidst a changing marketing landscape.
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