3min chapter

Pattern Breakers cover image

Nancy Duarte: Why storytelling is vital to entrepreneurship

Pattern Breakers

CHAPTER

Entrepreneurship - What's the Most Critical Skill That Entrepreneurs Need?

As an entrepreneur, I think the most critical thing we can have is empathy. And so in your quest to get more empathetic towards your customers, towards your employees, story is the way to get there and the frameworks of story. The other skill that's critical for entrepreneurs to have is a, as a highly developed intuitive sense, I call it your ability to have a prophetic imagination.

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