Data Accuracy and Functional Intelligence in Business Operations

Our host Jeff Ignacio sits down with Cody Kimball, Senior Director or Revenue Operations and Analytics at Entrata. They discussed how to improve operational efficiency and automate intelligence and the need to be strategic and intentional with decisions. They also spoke about the cost of bad and stale data and the difference between a single source of truth vs systems of record. Finally, they looked at restrictive insights and guiding GTM strategy with data.