Is Customer Centricity a Prerequisite for the Modern Marketer?

Is the modern marketer or commercial leader going to be someone who is just in the market all the time, and that ends at being the thing that we want within our organization? Or is it just like a function you out source and you bring somebody in to do? I certainly hope that it continues down this route. In so far as customers centricity is something we've talked about for ducats now. It i mean, probablyin madmen they've talked about as well,. Because you have to your product's not ging tho land, if it doesn't resonate with the audience.