The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

How to Hire a Marketing Leader for Flexport

Flexport is hiring a VP of marketing as we speak. I'm super intrigued as to kind of a marketing strategy for Flexball. Is it an ABM strategy where kind of you target the massive players of industry like your oramcos, like your Fox cons, like your Walmart? Is it a kind of fishing with a net instead of a spear? The key there is really good customer segmentation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app